About · since 2022

Ops people who learned to wire AI.

Patchbay started in a Rotterdam warehouse office, automating the quote desk of the freight company next door. Today we are nine people, and every build still starts with someone’s actual Tuesday.

2022

founded in Rotterdam

9

people on the bench

112

agents running today

€3.1M

saved for clients in 2025

How a build runs

Four steps, one signal path.

Same order every time, whether it’s one unit or a full rack. You can stop after any step and keep what we made.

Same order every time, whether it’s one unit or a full rack. You can stop after any step and keep what we made.

01 · Audit

20 min

Find the workflow

A call with the person who does the work. We time it, map it and tell you if it’s worth automating.

02 · Map

1 week

Draw the wiring

Every tool, handoff and rule on one page, priced and agreed before we write any code.

03 · Wire

2–5 weeks

Build and test

We build inside your accounts and test against last month’s real cases before anything goes live.

04 · Monitor

ongoing

Keep it honest

Drift alarms, a monthly report and weekly reviews in the first month. You see what it saves.

Bench rules · rev. 4

Signed by all nine of us

Four rules we don’t break, even when a client asks us to.

01

Automate the boring middle.

We take the copy, paste and check between your tools. The judgement stays with your people.

02

You own everything.

Code, prompts and accounts live in your workspace from the first commit. Leaving us costs nothing.

03

Measured, or it didn’t happen.

Every unit ships with a before-and-after number for the workflow it replaced.

04

A person is always one step away.

Every agent knows when to stop, and hands over with the whole story attached.

The bench

Six of the nine people who build your units.

Everyone on the bench has run operations, support or finance somewhere before. You talk to the people who build, from the audit to launch.

Everyone on the bench has run operations, support or finance somewhere before. You talk to the people who build, from the audit to launch.

Portrait of Noor el Amrani, Founder, operations

CH-01

Founder · operations

Noor el Amrani

Ran operations at two logistics scale-ups before starting Patchbay in 2022.

Portrait of Bram de Wit, Engineering lead

CH-02

Engineering lead

Bram de Wit

Builds the agents and the plumbing underneath them. Ten years of backend work.

Portrait of Lena Okafor, Agent designer

CH-03

Agent designer

Lena Okafor

Writes the rules, prompts and handoffs, and tests them against real cases.

Portrait of Tomás Reyes, Integrations

CH-04

Integrations

Tomás Reyes

Connects agents to CRMs, inboxes and the odd twenty-year-old ERP.

Portrait of Ines Kovač, Delivery lead

CH-05

Delivery lead

Ines Kovač

Runs every build from audit to launch, and keeps it on time and on budget.

Portrait of Pieter Smulders, Data and evaluation

CH-06

Data and evaluation

Pieter Smulders

Measures what each unit saves, and catches drift before your team does.

Free audit · 20 minutes

Meet the bench on a 20-minute call.

We map it with you, price it and tell you what it would save. If it isn’t worth automating, we’ll say so.

Free audit · 20 minutes

Meet the bench on a 20-minute call.

We map it with you, price it and tell you what it would save. If it isn’t worth automating, we’ll say so.

Free audit · 20 minutes

Meet the bench on a 20-minute call.

We map it with you, price it and tell you what it would save. If it isn’t worth automating, we’ll say so.

Create a free website with Framer, the website builder loved by startups, designers and agencies.